What Is Search Engine Optimization & Why Do Websites Need It?

What is search engine optimization?

What is Search engine optimization? The most popular question these days asked by every single individual who wants to learn Digital marketing. Let’s answer this quickly. SEO(Search engine optimization) is one of the constituents of digital marketing. Digital marketing is the marketing of products and services using digital channels. Digital marketing is often confused with internet marketing when, in fact, internet marketing is just a part of digital marketing.

What is SEO?

Digital marketing can be divided into two things. The first section constitutes traditional channels of marketing on digital media like radio, phone, and television. The other part is the internet marketing. Internet marketing includes email marketing, PCC, social media marketing, search engine marketing and search engine optimization. There is more to it as well.

Search engines are websites like Google and Bing that browse the web for content that is relevant to your search terms. We are all familiar with those. If I make a Google search today on ‘how to dance’, it shows 3,170,000,000results! You can imagine the total number of people and websites in the production of that content. From the point of view of someone who is a reader, do you ever go to 10th page of Google search engine results pages to read on the search term? Very rarely, unless you are doing a thorough research. Most of the people don’t go past 3- 5 links that appear the highest on Google,let alone skim through the first page.

This means that the websites that rank the highest on search engines get the most views. Why views are important to websites is something we will get to in the next section. However, let us establish for now that it is extremely important for websites to receive views. Google takes into account a total of 250 factors on the basis of which websites are ranked.

If websites wish to rank on search engines in order to gain traffic, it is absolutely important for them to use various techniques to work on those factors in order to find a ranking on search engines. This process of juggling with various factors to achieve rankings on search engines is known as search engine optimization. We will discuss the kind of factors that are important for search engine rankings in the next sections.

The Images and Content Matters

Images and Content Matters

Next up, you can make use of images. Image content add further context to your content. Plagiarism is a practice in web content creation industry. It is when someone copies content from your website without your permission and publishes it on their own website with the goal of reaching an audience similar to yours and getting a ranking like yours without putting the effort in creating content. But contrary to the assumptions, plagiarism leads to lower rankings. So do check your content every time to avoid plagiarism. This is one thing to avoid in search engines.

How do websites generate revenue?

You can find various people with the question of what is search engine optimization, but the major need of search engine optimization is to reach the website to their desire users and earn some business. Here we will discuss how you can generate revenue with different monetization methods. Web content creation industry is monetized in a number of ways. Whenever you open a website, you see there are ad banners. You can go for Adsense, Infolinlks & more.

These are placed on the right sidebar or towards the top. You can see them even within the content itself. There is a whole concept behind it. Imagine that you are someone who makes a Google search about how to get pregnant. There are a number of articles that show up. You skim through the first two or three links. Someone who is reading, how to get pregnant is also a target market for a number of businesses.

In this example, you can think of businesses selling pregnancy kits and certain medication that help in conceiving. So these brands would want to market their products on such platforms. different is why you see advertisements on the websites. Websites are paid in relation to the total views they receive on their content. Web content means that the more views there are on the website itself, the more people are getting to know about a product. And hence, there are more sales.

Content marketing is another way for websites to generate revenue. Inside the content that they create, they can add a referral to a product. I can be writing about a blog post reviewing the latest model of Apple Watch and add a link to a website selling Apple watches. This way, there is a chance that the audience reading that content will purchase products from that website. Same goes for book reviews and movies. There is a huge market that exists on the web.

What are some of the ways search engine optimization is done?

After getting the answer to what is search engine optimization let’s talk about the best ways you can do SEO of your own website. There are a number of ways search engine optimization can be done. One of the most basic methods is to start working on your content quality. The whole responsibility of search engines is to make sure that the content that serves the readers best ranks highest.

This means that if your content is well-researched, backed by proof and serves as a guide to the readers, you should be good to go. The format of the content is also taken into account. What this means is that readers prefer content that is broken down into subheadings. Don’t make paragraphs too long. Add a nice introduction that people shall be able to relate to.

SEO Tools

SEO Tools

There are multiple SEO tools that come in handy. Of course if you want quality content, you also want to make sure that it has flawless grammar. For this, you can use an online grammar checker tool. For plagiarism,  you can use free online plagiarism checker tools.

Keyword Research

Keyword research

The search terms that people use are known as keywords. When the same words repeat in your content, it shows search engines that your content is relevant to the search term. This means that you have a good chance of ranking on search engines if you deliberately make use of certain words in your blog posts. You can use Google keyword planner tool. However, there is actually a limit to that part as well. This means that if your content has a keyword repeated too many times, it is spam content.

It means that you are trying to fake it to search engines that your content should rank without actually delivering value content. On the other hand, if your keyword usage (known as keyword density in SEO) is too low, it does not even rank on search engines. Search engine optimization recommends that you have a keyword density of 2- 3%. These are proven techniques that have been tried and tested by SEO experts over the years.

Off Page and ON Page SEO

on page+off page SEO-min

Off-page, SEO has to do with the offline marketing of your website. Here, you will be introduced to the concepts of link building, social media marketing and social bookmarking. This is everything a website has to achieve in order to be shown on search engine results pages for big search engines like Google. If you are new to this concept, you should take out the time to read about this and learn more. You can use SEO Checker Tool to check your SEO Score.

The techniques mentioned above are just a few ways websites achieve search engine optimization. If you want to learn more about searchengine optimization, you should search about on page SEO and off page SEO. These are two broad ways search engine optimization techniques are classified. On page SEO, as the term indicates, deals with the contents of the website and how it appears on search engines. Here, you are working with page titles, Metadescription, URL structures, images, content, keyword density and more.

Hope this article will help you to keep away all your doubts about your problem, If you have any query please ask it in the comment section. Your queries are always welcomed. Please share with your friends and grow your own union. Cheers!

Post Disclaimer– This post doesn’t include any affiliate link and we don’t even use affiliate. All the information is an opinion based. We don’t do paid reviews and other stuff.

What is search engine optimization? What is Search engine optimization? The most popular question these days asked by every single individual who wants to learn Digital marketing. Let’s answer this quickly. SEO(Search engine optimization) is one of the constituents of digital marketing. Digital marketing is the marketing of products and services using digital channels. Digital marketing is often confused with internet marketing when, in fact, internet marketing is just a part of digital marketing. Digital marketing can be divided into two things. The first section constitutes traditional channels of marketing on digital media like radio, phone, and television. The other…

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About simran kamboj

Simran Kamboj is a Digital Marketer and official owner of Advice union. If you want to advertise or collab with Advice union please contact us on [email protected]

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